Terms and Conditions

“DUBAI FITNESS CHALLENGE COMPETITION”

This Competition (“Dubai Fitness Challenge” or “DFC”) is run by Dubai Festivals and Retail Establishment (“DFRE”) with its business office at P.O. Box 594, Dubai, UAE, an affiliate of the Department of Economy and Tourism DET (“Dubai DET”) (collectively, “we”, “us” and “our”).
The Competition is governed by these terms and conditions (together with any documents referred to herein), and rules (the “Rules”) which set out the terms and conditions under which you may participate in or enter into the Competition and also the terms and conditions that apply to the use of the social media platform (Instagram), and DFC’s website and mobile application through which this Competition is run (the “Platforms”). In order to make a valid entry to the Competition, you must accept these Rules. If you do not agree to the Rules, you must not enter into the Competition.
These Rules refer to our Privacy Policy, which also apply to your participation or any entry you make into the Competition. Our Privacy Policy, sets out the terms on which we process any personal data we collect from you, or that you provide to us. By participating in or entering into the Competition, you confirm that you agree to comply with our Privacy Policy and you warrant that all personal data provided by you is accurate. If you do not agree to the terms of our Privacy Policy, you must not participate or enter into the Competition.
Your use of the Platforms to participate in or submit an entry into the Competition will also be subject to the Platforms’ terms of use and privacy policy, as updated from time to time. Please read and be aware of Platforms’ terms of use and privacy policy. By accessing and/or using Platforms you do so at your own risk. In particular, you are responsible for your conduct while accessing the Platforms or participating in the Competition and you expressly consent to the age restrictions imposed by us or the Platforms. To the fullest extent permitted under applicable law, DFRE does not assume any responsibility and shall not be responsible or liable for your use of the Platforms, including without limitation the accuracy, reliability, or content of the Platforms. If the provisions of Platforms’ terms of use conflict with these Rules, the Platforms’ terms of use shall prevail in relation to access and use of the Platforms. Please visit the Platforms’ website for the most up to date versions of their terms of use and privacy policy.
We may amend these Rules or amend or cancel the Competition at any time without notice and at our sole discretion. We may also amend the relevant pages of the Platforms that we use in relation to the Competition and remove (or request that the Platforms operators remove) any posts, entries, tweets, tags or other content at our sole discretion without notice.
ELIGIBILITY
Subject to fulfilling all Entry conditions mentioned under these Rules, individuals (and not companies or other entities) that are a national of, or resident in, the United Arab Emirates are permitted to enter the Competition and will have to provide us with their valid Emirates ID and residency proof upon demand (each an “Entrant”). Our employees, officers, directors, agents and representatives of and the employees, officers, directors, agents and representatives of Dubai DET and its wholly-owned subsidiaries, (collectively, “Dubai DET Entities”), their immediate families (mother, father, sister, brother, child, husband, wife and their respective spouses, regardless of where they reside) and those living in their same households, whether or not related, or any other individuals connected in any way with the Competition (decided by us at our sole discretion) are not permitted to enter the Competition. By entering the Competition, an Entrant is deemed to have accepted these Rules.
Where a Minor (“the Minor”) makes an Entry or a guardian (“the Guardian”) makes an Entry on behalf of a Minor, all obligations, consents, agreements, releases, assignments, licenses, warranties, representations and other such obligations in the Rules granted to us (“Obligations”) shall be understood to be made by the Guardian on behalf of the Minor. If a Guardian makes an Entry on behalf of a Minor, Guardian represents and warrants that it has the Minor’s consent to make an Entry on the Minor’s behalf and to undertake such Obligations. Where necessary, Guardian further agrees to procure that the Minor complies with all of the Obligations. The Guardian shall be expressly liable to us for the Obligations and for any breaches of the Obligations by the Guardian or by the Minor, and for breach of the warranty in this clause, and shall hold harmless and indemnify us for any losses or claims related to any such breach of the Obligations and warranty. You must be the minimum legal age to use the Platforms in your country of residence and compliant with the concerned Platforms terms of use to participate in the Competition.
Entrants must provide a valid address and proof of identification (including age) documents.
Failure to provide proof of identification (including age) and a valid address will result in automatic disqualification from the Competition.
ENTRY CONDITIONS
Entry to the Competition is free. An Entrant is automatically entered into the Competition upon successfully completing registration for DFC on the Website during the Competition Period (an “Entry”).
The Competition opens on 28 September 2026 and closes on 30 October 2026 (the “Competition Period”). Registrations completed outside the Competition Period will not be entered into the Competition. We may change the Competition Period at our sole discretion.
Each Entrant may receive only one (1) Entry, regardless of the number of registrations made. Duplicate registrations, registrations made using false details, or registrations made using automated means will be void.
We do not take responsibility for Entries that are lost, delayed, incomplete, corrupted or otherwise not received for any reason. Such Entries shall be invalid.
SELECTION PROCESS AND PRIZES
The winner of the Competition (“Winner”) will be selected, in our absolute and sole discretion, among all valid Entries received during the Competition Period by a panel comprising of our representatives. Our decision of the winning Entry shall be final and binding and you agree that you do not have a right to a dispute or claim with respect to the selection of the Winner.
One (1) Winner will be announced the following day after the Competition Period. Each Entrant agrees to us using their contact details or their Platforms profile/identity to contact them in relation to the Competition. The Winner will be announced by 2 November 2026 and contacted using the email address provided at registration. Each Entrant agrees to us using their contact details for this purpose.
The prize for winning the Competition (together, the "Prize") shall be as follows:
• The Winner can bring two (2) persons (friends or family from the same country of origin) (“Guests”) to Dubai from Emirates Airlines destination to participate at Dubai Run on 22 November 2026. Guests shall be at least 13 years old by the time of accepting the Prize. If the Guests are less than 18 years old, their Guardian shall sign the RELEASE AND WAIVER OF LIABILITY, ASSUMPTION OF RISK AND PUBLICITY RELEASE form and must accompany them as a Guest.
• Two (2) round trip tickets air flights from Emirates Airlines for their Guests.
• Two (2) nights’ accommodation at SIRO Hotel for their Guests.
• Two (2) vouchers of AED 1000 from any retailer for their Guests.
Further Conditions include:
• Other than as set forth above, we will not be responsible for any other expenses in Dubai of any kind, transport and/or any other expenses associated with the Prize.
• The Winners guests and guardians must have the correct documentation to travel to Dubai and we shall not arrange or pay for such documentation; except for making arrangements to obtain an entry visa to Dubai and payment for associated the costs of obtaining such visa, in our sole absolute discretion. We shall not have any responsibility or liability if the visa application is rejected by the applicable authorities. In such event, the Winner will be deemed by us as having relinquished the right to the Prize and we reserve the right to offer the Prize to another eligible Entrant or the Prize may not be awarded.
We reserve the right to offer an alternative Prize (or any portion thereof), at any time, for any reason, without notice with one of comparable or greater value in our sole discretion. The Prize is non-transferable and no cash alternative will be offered.
We will send the Winner an email through which the winning Entry was made. This must be acknowledged within seventy-two (72) hours of the time of sending by the Winner replying to the email with acceptance of the Prize, confirmation of their age (including verification documents, e.g. passport) and place of residency/nationality, and by providing further contact details in order to make arrangements for the Prize. If the Winner does not respond and provide the requested information or fails to meet the eligibility requirements (decided at our sole discretion), the Entrant will be deemed by us as having relinquished the right to the Prize and we reserve the right to offer the Prize to another eligible Entrant or the Prize may not be awarded.
By accepting the Prize, the Winners guests and/or Guardians agree for us to use their names, nationality and images in any Competition announcements and publicity material (including, but not limited to, online material) related to the, including, but not limited to, across media channels and Platforms operated by us. In addition, as a condition to receiving the Prize, the Winners guests and/or Guardians shall be required to: complete/sign our documentation (including consent and release forms) to provide their written consent to being filmed and photographed by our camera/photo crew over the course of experiencing the Prize (where applicable) and to us using any content created across our various media channels and Platforms.
INTELLECTUAL PROPERTY RIGHTS
Each Entrant, their guests and/or their Guardians agree that upon the Entry being received by us, the following shall vest entirely and without exception to us:
a) any copyright, patents, database rights and rights in trademarks, designs, know-how (whether registered or unregistered) including rights over any accompanying words, slogans or catch phrases (“Intellectual Property Rights) arising herein from and related to the Entry;
b) applications for registration, and the right to apply for such registration, for any of the Intellectual Property Rights arising herein from and related to the Entry; and
c) any other right inherently connected with the Intellectual Property Rights of or inherent to the Entry or the Platforms.
By submitting an Entry you hereby warrant and represent that such Entry is an original work created by you and does not violate or infringe upon the rights of any third parties, including, without limitation, any Intellectual Property Rights. You agree that you will be liable to Released Parties (as defined below) and indemnify Released Parties for breach of any warranty. (This means that you will be responsible to Released Parties for any loss or damage suffered as a result of your beach of a warranty).
The Entrant hereby grants to us an exclusive, royalty-free, transferable, irrevocable, worldwide license in perpetuity to the use the Entry for any purpose including the right to reproduce the Entry and the right to sublicense any or all of those rights to a third party.
The Entrant, being the sole owner of the Entry, so far as legally possible under any applicable laws, hereby waives absolutely and agrees not to enforce his moral rights in the Entry.
GENERAL CONDITIONS
Our decision in respect of all matters in relation to this Competition is final and no correspondence will be entered into.
The Competition is not sponsored, endorsed or administered by, or associated with, any of the Platforms and each Entrant releases the Platforms from any liability in respect of the Competition.
Incomplete or indecipherable entries will be deemed invalid. The use of automated devices to enter the Competition is prohibited and any Entry created through such means shall be null and void. We will not have any responsibility of any nature for defects or delays in any transmission, interruptions in service due to system repairs, maintenance or other causes, failures or malfunctions of connections, satellite, network, cable, Internet Service Provider (ISP), phones, phone lines or telephone systems, traffic congestion on the internet, technical or mechanical malfunctions, or other malfunctions or errors, whether caused by equipment, programming, human error or otherwise relating to or in connection with the Competition, including, without limitation, errors which may occur in connection with the administration of the Competition, the processing of entries or emails, the announcement of the Prizes, for any injury or damage to participant’s or any other person’s computer or other device relating to or resulting from participation in this Competition, or for printing, typographical, human or other errors appearing in these Rules or other Competition-related materials.
By submitting an Entry, Entrants agree that:
• they shall abide by these Rules;
• we may use (to the fullest extent permitted by applicable law) Entrant’s name, city and state of residence, photograph, any oral or written statements, footage, voice, images and/or likeness (including as captured in the Entry) for advertising, trade and/or any other purposes in any media now or hereafter known throughout the world in perpetuity, without further compensation, permission or notification;
• all verifications required by us concerning the Entrant’s identity;
• any indication of falsified, fraudulent, false, untruthful, incorrect or inexact identity or address of any Entrant, may, in our sole discretion, lead to that Entrant being disqualified from the Competition;
• DET and its affiliates, any of their respective employees, officers, directors, agents and representatives (the “Released Parties”) shall not have any liability and shall be held harmless and indemnified by the Entrant for any claims, demands, obligations, liability, suits, actions, proceedings, judgments, fines, losses, damages, penalties, charges, costs and expenses (including, without limitation, attorney’s fees) of whatsoever nature in relation to the Entrant or any other person or entity (including the Guardian, friends or family), including, without limitation, personal injury or death to Entrant or any other person (including the accompanying Guardian, friends or family) or damage to personal or real property, arising from or related to this Competition, or due in whole or in part, directly or indirectly, to (i) the acceptance, possession or use of the Prize, (ii) any physical activity, travel or travel-related activity in relation to the Competition, the Prize, or participation in this Competition; and
• to absolutely and forever release and discharge the Released Parties from, all claims, damages, liabilities, obligations, expenses and causes of action which the entrant may bring and/or could have brought against the Released Parties, which relate to the Competition and/or the Prize.
To the extent permitted by applicable law, the Released Parties shall not be liable under or in connection with these Rules, the Competition or the Prize for any indirect, special or consequential cost, expense, loss or damage suffered by an Entrant, Winner, or Guardian or family even if such cost, expense, loss or damage was reasonably foreseeable or might reasonably have been contemplated by the Entrant and/or us and whether arising from breach of contract, tort, negligence, breach of statutory duty or otherwise.
DET and its wholly subsidiaries take no responsibility for any damage, injury of any kind whatsoever as a direct or indirect result of Prizes or promotion offered through any of the digital channels of DET and its subsidiaries. The Entrants shall at all times indemnify, protect, defend and hold harmless the Released Parties, from and against any claims, demands, obligations, liability, suits, actions, proceedings, judgments, fines, losses, damages, penalties, charges, costs and expenses (including, without limitation, attorney’s fees) of whatsoever nature resulting or arising from the use of DET’s digital and social media platforms. The Entrants acknowledge and agree that we do not control over, and shall not be responsible or liable for, any content generated by third-party users in connection with the Platforms.
We will not be liable to perform any of the obligations under these Terms and Conditions where we are unable to do so as a result of circumstances beyond our reasonable control including but not limited to, weather conditions, fire, flood, hurricane, strike, industrial dispute, war, hostilities, political unrest, riots, epidemic, pandemic (including COVID-19) or any other circumstances amounting to force majeure. We accept no liability (and exclude all liability) for any loss of profit, business, contracts, revenues or anticipated savings or for special, direct, indirect or consequential loss of any nature howsoever arising, including where the Winners and/or Guardians are unable to avail the Prize as a result of government restrictions, bans, regulations or other measures implemented directly or indirectly.
We reserve the right, in our sole discretion, to void any Entries and disqualify such Entrants whom we believe (in our discretion) have attempted to tamper with or impair the administration, security, fairness or proper play of the Competition and/or who are in violation of these Rules.
These Rules are governed by the laws of the United Arab Emirates, as applied in the Emirate of Dubai, and any disputes shall be subject to the exclusive jurisdiction of Dubai courts.

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